To know what your customers are saying – that's easy. With the proper technology. But what are they thinking? Technology doesn't solve that one for you. It takes a human mind.
SMI Network is a full service social media agency. Our people work with people. We interact, we solve problems together. Our goal is to put the person back into the analytic process at a time when other agencies are still convinced that automated technology is the solve-all.
And yet...we are also technology providers. People driven. Technology powered.
People Driven
Our team uses anthropologists and sociologists, business analysts, content creators (our literary folk), and our indispensable engagement strategists, technologists, and trainers. Our team works closely with your team to determine your business objectives in social media, then we work with you to meet those objectives in the social media universe. In a nutshell: we help you hone your social purpose..
Technology Powered
We do, however, believe in technology – at least as much as we believe in people. And to prove it, we've put huge effort and a ton of thought – not to mention science – into the technology we've developed. The SMInetworkTM Suite that drives our social practice consists of five proprietary, enterprise-level software solutions that let us and you control every aspect of your social media platform. As comprehensively or minimally as you need.
The SMI Dashboard. A complete social media management, monitoring, and engagement solution for enterprise.
Conversation Catcher. A social media monitoring tool that gathers data from all major social channels, with full analytics to gauge your social media footprint and plan your strategy.
Social Response. A customer service tool that lets your team engage with your customers in your social media channels.
Blog Trawler. A data capture tool that scans millions of blogs, lets you follow specific blogs, and work directly on your own company blogs – all from one dashboard.
Campaign Creator. Full marketing campaign capabilities in your social channels – product specials, advertising specials, contests, “Liker” drives on Facebook and much more.
Integrated Approach
Our technology may be grand, but it does not work without a human driver – no more than a jet flies itself or a screwdriver turns itself. Someone has to do the flying and turning.
We can operate any portion of the SMInetworkTM suite for you, as a fully managed service, which allows you to outsource your social media needs. We can turn any portion of the software suite over to your social media personnel, with training and ongoing support. Or we can establish a point anywhere in-between.
At any of these points, we also work with you, person to person, to determine how best to deploy the technology in your organization, and how best to reach out and interact with your customers. It's a matter of strategy and a matter of training.
How We Help
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Social Marketing ROI and ROE analysis Campaign planning and execution Social platform assessment; Lead generation Social-to-organization integration Crisis and reputation management |
Research and Business Intelligence Content and persona creation Organizational assessment Social-to-website integration Direct response engagement Training and seminars |